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Another specialized use of autoresponders is to create

courses that you can then offer your site visitors for

free. You must choose a topic in which you are an expert

and that precisely targets your potential customers.

Once you have carefully chosen your subject, divide it into

a number of different sub-topics. Then offer your site

visitor a free 10 or 15 day course, each day offering a

different sub-topic. The first topic should always be a

welcome message to your site visitor and an explanation

about what is to follow. Your explanation should be

enticing, getting the point across that you are offering

free, quality information that your target audience will

find of great value.

With every lesson, include the number of the lesson, the

topic title, information about your company and its

services or products. At the end, include a few blurbs

about the next lesson to entice the subscriber to continue

on.

Make sure each topic is packed with essential and valuable

information, and leaves the visitor lusting to know more.

Otherwise, you may lose them in the very beginning.

Of course, you have to write up your course before you can

offer it. Once you have done this, and gone over the

material carefully, employing a professional writer or

editor if necessary, you must transfer your text to your

autoresponder.

Email is an excellent marketing tool; it is inexpensive and

it is fast. Use it to advertise your business by choosing

your email address carefully. Your website should contain

different email addresses for different contact requests.

For example, use info@yourdomain.com for information

requests, or sales@yourdomain.com for questions about

sales. It’s a good idea to set up one for the owner, such

as president@yourdomain.com. This presents your company in

a personal, approachable light and insures that direct

contact is provided.

Autoresponders are an effective and powerful marketing

tool, allowing you to make contact with thousands of

potential customers. This is an invaluable asset

considering how many potential customers you usually have

contact with before you make an actual sale. Essentially,

an autoresponser allows you to automate part of your

marketing campaign.